The Poster Process

Happy Independence Day to all !

Let me describe how we came up with the poster for the #MahaMandi.

It all started in the Business communication class, when our #MandiSir asked us to be more Vocal for a Local product. Soon we started looking for partners from the same state as ours as that would help in selecting a common product.

Thankfully, I found Shubham Pathak, who hails from Gorakhpur. We discussed 2 products. I suggested the Daulat Ki Chat while he suggested the Gorakhpur Terracotta. We decided to go with the pottery as it is directly related to the local kumhars and any advertisement of their product will directly benefit their lives.

(Daulat ki Chat)

Now started the task of designing the poster. The 1^st step was to gather all the design materials. The Mandi Logo, NITIE logo and MIG logo were available on mail. For the terracotta designs we searched on the internet. 

The 1^st draft poster was conceived. It depicted potters hands holding the Mumbai in his hand. This was in sync with out title “Kumhar se Corporate tak” ie: the potter holds the key to our economy. 

But we were unable to properly bring out this theme. Also we needed to place the terracotta work in the center. So we decided to centralize a terracotta horse instead. To make the text at the bottom more prominent, we added a green background. Then we had an idea to add a red background to the top so that it looked more patriotic !

We implemented this and the final poster looked like this:

Then we changed some text colors which were not showing up properly on the background and added the 74^th Independence Day text. We also added the #VocalForLocal hashtag to it.

Thus, we arrived at our final poster. Hope you liked the result ! Write in the comments below :)