Monday, 17 August 2020

Zayka ka Tadka

 

On the occasion of independence day, #MandiSir had arranged a webinar with 2 important persons.

  1. Shri Abhay Jere, who is the Chief Innovation Officer, Ministry of Education, GOI
  2. Ms Apeksha who is the Founder Zyka Ka Tadka

Both of them gave important insights on how entrepreneurship is the new trend and how everyone should contribute towards making India more Atmanirbhar.


Zayeke ka Tadka is a LIVE Cooking Website which hosts cooking shows with moms. It is the only platform in this niche and is becoming very popular. It was started by Apeksha maam, who is our senior and her mother. This example shows us that nothing is impossible. All we need to do is to come up with an innovative idea and stick to it.

Apeksha maam had earlier joined the prestigious company P&G. But later realized that having a startup was her dream. So she quit that job to start this cooking platform. She encouraged us to follow innovation as a career option.

A lot of entrepreneurship endevours take place on campus. We even have a dedicated e-cell for it. It also resonates with 1/12 Mandi Sir’s idea that we should earn atleast 1Rs for every 12 Rs we invest in education. So a lot of startups are being opened in NITIE Mumbai.

She described to us how idea can be generated. We just have to look around us, and think about what things can we change and improve. Doing so will generate multiple ideas. The next step becomes executing those ideas by assembling a proper team.

We have seen countless examples where due to the covid pandemic, the supply chains got disrupted. People took advantage of this and set up services to cater to the local demand. These people showed that an innovator’s mindset is very essential during the time of crisis

She also emphasized that we should never stop dreaming. It was her dream to become an IPL manager. To a normal person it would seem a very far fetched dream. But it needs courage to dream that big.

She was constantly supported by her mother in all her endeavours. Her mother had once addressed a large crowd without any preparation. And it is the mother-daughter bond that has made Zayeke ka Tadka so popular. It is their secret recipe.

For her efforts, #MandiSir even called out that her mother is nothing less than a professor because she has taught and led countless persons. Being a housewife did not hold her back in any sense. She is a true example of women empowerment.


Jeere sir also emphasized on the point that there is no dearth of ideas. We are a nation of 1.3 billion people. We only need a few of them to start a successful company. He emphasized that we need to focus more on R&D in the country.

He advocated the Prime Minister’s vision of Atmanirbhar bharat. He asked that we should become self reliant on ourselves. Why should we need to look to foreign countries when we ourselves have an immense capacity ?

He explained to us how it was the local products that helped us tide over the disruptions in the supply chains during the lockdown. It was the local kirana shops that kept delivering while the big giants failed to fulfill their orders. 

Therefore we should promote the use of local products. We should become more Vocal for Local and use and advertise the local products. This will be a great boost to our artisans and small business owners. Our PM Modi's call for being #VocalForLocal is a call in the right direction.

Our Swadeshi Mandi initiative is also geared to achieve that goal.

We would need to show more entrepreneurship to achieve the target of 5 trillion dollar economy. India has a great business potential. We should use our young demography and catch hold of the opportunity while it lasts. It could really propel us to great economic growth. 

Instead of being Job Seekers, we should become Job givers. This would boost our economy on one hand and will solve our unemployment problem on the other hand. For this we need to invest more on our physical and educational infrastructure.


Various government efforts like the New Economic Policy, including coding in the curriculum, setting up entrepreneurship cells throughout the country, Skill India mission are a step in the right direction. We all should contribute towards making India a 5 trillion dollar economy by 2025.

Thanks, please like and comment :)

7 comments:

Use of Social Media in Marketing

The use of social media like facebook and Instagram has become the new trend in marketing. This form of Digital Marketing is being used by c...